Why we exist

Enhanced Comprehensive Stats Module
Carbon Footprint
Carbon Footprint
10% of global carbon emissions, surpassing all flights and shipping.
Water Consumption
Water Consumption
2,700 liters of water are needed for a single cotton t-shirt, enough for one person to drink for 2.5 years.
Garment Waste
Garment Waste
Consumers throw away clothing and shoes with an average lifetime of just 3 years, contributing to 92 million tons of waste annually.
Labor Conditions
Labor Conditions
Less than 3% of clothing manufacturing occurs in the countries where the apparel is sold, leading to labor exploitation.
Microfiber Pollution
Microfiber Pollution
A single laundry wash can release 700,000 microplastic fibers into the environment, aggravating the ocean pollution crisis.
Production Speed
Quick Turnaround
The fashion industry has increased from two to five cycles a year since 2000, with some brands offering up to 24 micro-seasons annually.

Our goal

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Environmental Impact

Fast Fashion

Fast fashion's impact on the planet is profound, leading in water usage and carbon emissions, promoting overconsumption and waste. The industry often overlooks workers' rights for cost efficiency, but the rise of sustainable fashion signals a promising shift.

Credit: Halfpoint - stock.adobe.com

Our Mission

Our mission is to empower informed choices for you and the planet, advocating for sustainable, ethical alternatives in fashion. Join us in transforming fashion into a force for good.

Our Mission
The Power of Choice

The Power of Choice

Consumer behavior is a powerful agent of change. The increasing demand for sustainability is driving companies towards more ethical practices, highlighting the importance of making conscious choices in a market flooded with fast fashion.

Credit: Harpers Bazaar
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Our Rating System

Discover the principles behind our comprehensive rating system, designed to guide you towards making better, more informed decisions. Our unique methodology encompasses a wide range of criteria, ensuring reliability and depth in our evaluations.

Read more about how we rate