• Genia Mineeva, a former political journalist, founded BEEN London after discovering the untapped potential of recycled materials, particularly from waste like coffee cups.

• BEEN London’s workshop in East London, close to their studio, employs traditional bag-making techniques, supporting local artisans and preserving heritage skills.

• Manufacturing locally minimises carbon footprints, and each bag is designed to be durable, repairable, and recyclable. They offer free repairs and use stitching over glue to ensure easy recycling.

• BEEN London transforms discarded materials, such as leather trimmings and plastics, into durable, timeless accessories. They prioritise reducing environmental impact and utilise certified sustainable materials. Materials are certified by standards like GRS and PETA, ensuring ethical production and environmental responsibility.

• The Pre-Loved programme allows customers to resell BEEN bags or buy second-hand, promoting a circular economy.

• BEEN London plants a tree for every product sold, partnering with Tree-Nation to support reforestation efforts globally. They focus on high-impact biodiversity projects and supporting indigenous communities.

BEEN London is an exemplary leader in ethical fashion, demonstrating outstanding commitment to transparency, ethical labour practices, environmental initiatives, and the use of sustainable materials. The brand’s dedication to using recycled materials and fostering a circular fashion model sets a high benchmark for the industry. For consumers seeking truly sustainable and ethically produced fashion, BEEN London is an excellent choice.