• Sarah Johnson releases one batch of garments per month, available for pre-order and made in Cornwall. This approach reduces waste and allows for bespoke production.

• All clothing is made from natural and organic materials, designed to be durable and long-lasting.

• By Sarah Johnson is deeply committed to ethical labour practices, ensuring fair wages and safe working conditions. The brand sources its products from countries with stringent labour laws, primarily focusing on the UK and other low-risk regions. They work closely with SA8000 certified factories and other ethical certifications.

• The brand offers in-house repair services for Sarah Johnson garments, including patching, re-dyeing, and button replacement, to encourage long-term use and connection with the clothing.

• Sarah Johnson emphasises the value of maintaining and repairing garments to celebrate age and sustainability, fostering a lasting relationship with clothing.

By Sarah Johnson stands out as a leader in ethical fashion, demonstrating outstanding commitment to transparency, strong ethical labour practices, environmental initiatives, and the use of sustainable materials. The brand’s dedication to using sustainable materials and fostering a circular fashion model sets a high benchmark for the industry. For consumers seeking truly sustainable and ethically produced fashion, By Sarah Johnson is an excellent choice.