• Celtic & Co. aim to encourage consumers to reduces mass consumption and waste through buying quality over quantity, and to repair items rather than replace.

• Celtic & Co. is committed to transparency, emphasising their commitment to local manufacturing and ethical sourcing.

• Their brand invests in British design and responsible sourcing, maintaining high labor standards. Celtic & Co. produces their items in Britain, which helps in maintaining control over their manufacturing processes and ensuring fair labor practices.

• Celtic & Co. implements several waste reduction initiatives, including the use of sustainable materials and promoting the longevity of their products. They focus on creating durable, high-quality items to minimise waste.

• Celtic & Co. focuses on using natural and sustainable materials like wool, leather, and cotton, reducing the environmental impact associated with synthetic fibres. 

Their focus on British manufacturing, use of natural fibers, and dedication to quality and longevity in their products are commendable. However, the brand could further enhance their transparency and credibility by providing more detailed information on specific factories, third-party audits, and certifications.