• Founded by Sunu Lee in 2008, EASTBYEASTWEST reflects her experiences in Korea and England. Inspired by her parents’ traditional Korean fabric business, Sunu pursued fashion design in Korea and the UK.
  

• The brand, based in Somerset, UK, focuses on natural materials, timeless design, and quality.

• East by East West uses natural dyes made from plant extracts, ensuring their products are environmentally friendly and safe for the skin.

• Manufacturing is carried out with ethical companies in the UK, India, and South Korea.

• East by East West collaborates with artisans in India to preserve traditional techniques and ensure fair wages and working conditions for these skilled workers.

• Initially handling all aspects herself, Sunu now sources fabrics globally and collaborates with small-scale producers.

East by East West shows a strong commitment to ethical practices, particularly in the use of sustainable materials and ethical labour standards. The brand’s focus on traditional craftsmanship and environmental initiatives makes it a commendable choice for consumers interested in ethical fashion. By enhancing their transparency and further expanding their environmental initiatives, East by East West can continue to build trust and lead in the ethical fashion industry.