• Joanie Clothing offers vintage-inspired, accessible fashion with a focus on sustainability and ethical practices. Their collections feature unique, fun styles designed for modern women.

• Joanie Clothing is now a Certified B Corporation, reflecting their commitment to meeting high standards of social and environmental performance, transparency, and accountability.

• Joanie Clothing is committed to ethical labour practices, working with suppliers who undergo SMETA (Sedex Members Ethical Trade Audit) audits, ensuring high standards for labour rights, health and safety, and environmental performance.

• Joanie Clothing supports various charitable causes through donations and fundraising. They have collaborated with organisations like The Girls’ Network, Age UK, Dogs Trust, and the Pankhurst Centre, contributing over £108,000 since 2016. They also donate faulty garments to New Life Charity, and in 2024, they plan to support the Lady Garden Foundation and World Book Day through specific product sales, committing to minimum donations.

• Joanie Clothing uses a high percentage of sustainable materials, including organic cotton, recycled polyester, and sustainable viscose fibers like Lenzing™ Ecovero™. The brand aims to use the most environmentally responsible fabrics and is committed to continuous improvement in this area.

• As of December 2023, 97% of the synthetic fibers used in Joanie’s collection are made from recycled polyester, showcasing their dedication to promoting circular fashion.

Joanie Clothing exhibits a strong commitment to sustainability and ethical practices, particularly in the use of sustainable materials and environmental initiatives. The brand’s transparency and dedication to improving their supply chain and labour practices are commendable. However, providing more detailed third-party audit results and comprehensive labour practice documentation could further enhance their credibility. Supporting Joanie Clothing means endorsing a brand that prioritizes both environmental sustainability and ethical production practices.