• Ninety Percent donates 90% of its profits to charitable causes, and their profit-sharing model involves workers and consumers in deciding where the funds go.

• Ninety Percent is highly transparent about its business practices and sustainability efforts. The brand provides extensive information on its website about its use of sustainable materials, ethical manufacturing processes, and its unique profit-sharing model.

• Ninety Percent’s profit-sharing model is unique in the fashion industry, involving the entire workforce in the distribution of profits, ensuring fair compensation beyond wages.

• They aim to minimise their carbon footprint and use eco-friendly packaging. The brand is also committed to reducing waste and promoting recycling within their supply chain.

• Ninety Percent extensively uses sustainable materials, including GOTS-certified organic cotton, Tencel, and recycled polyester. The brand is committed to continually increasing the percentage of sustainable materials used in its products and ensures that all materials are sourced responsibly.

• The brand’s focus on using only vegan and certified organic materials sets a high standard in the fashion industry for sustainability.

Ninety Percent is a standout brand in the ethical fashion industry, demonstrating strong commitments to transparency, ethical labour practices, and environmental sustainability. Their use of sustainable materials and unique profit-sharing model set them apart. While they excel in many areas, providing more detailed third-party audit reports and comprehensive documentation of their labour practices could further enhance their credibility. Supporting Ninety Percent means backing a brand that prioritizes people and the planet, contributing to a more sustainable and ethical fashion industry.