• Pretty You London is a British brand specialising in luxury and contemporary designs with a focus on sustainability.

• Pretty You London ensures good working conditions in their factories, certified by SEDEX audits, but detailed third-party verifications are lacking.

• They have a strong focus on environmental sustainability, utilising eco-friendly materials such as bamboo, EcoVero, and Organic Cotton.

• The brand’s luxurious nightwear and loungewear are primarily made from bamboo, which is known for its softness, breathability, and sustainability.

• Bamboo requires less water and pesticides compared to conventional cotton, making it an eco-friendly choice. However, they could improve by offering more detailed third-party audit reports and comprehensive supply chain transparency.

• Pretty You London offers reusable and recyclable packaging made from eco-friendly materials. The packaging is designed to be stylish and practical, ensuring that customers can reuse it for various purposes. This initiative supports their commitment to sustainability and reducing environmental impact.

Pretty You London shows a commitment to ethical and sustainable practices, particularly in the use of sustainable materials and environmental initiatives. While the brand excels in using eco-friendly fabrics like bamboo, there is room for improvement in transparency and detailed reporting on labour practices. By providing more comprehensive third-party audits and expanding their environmental strategies, Pretty You London can enhance its position as a leader in sustainable fashion.