For those looking to adorn the ‘old money’ look this summer, read this article to find where to find the most sustainable linen.

What is the old money aesthetic?

The “old money” look epitomises an aesthetic of inherited wealth characterised by subtle, logo-free styles. This refined fashion trend has gained significant traction on social media platforms, with TikTok featuring over 400,000 posts dedicated to the old-money style.

As the trend surges, many fast-fashion brands have started offering clothing miming the old-money aesthetic. For instance, the UK-based fast-fashion brand PrettyLittleThing now has a dedicated section on its website for shopping the ‘old money aesthetic.’

If you’re drawn to this minimalistic yet elegant look, there are numerous brands you can support that are both stylish and sustainable. Below is a list of UK-based sustainable fashion brands where you can achieve the old-money aesthetic without contributing to the fast-fashion industry’s harmful impact on the environment and its workers.

This London-based brand offers a range of sustainable and chic womenswear. Their designs focus on classic, versatile pieces that fit nicely into a capsule wardrobe. Baukjen also provides a selection of preloved items.

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This luxury brand has blended sustainability principles with high-end fashion. It specialises in creating sophisticated, elegant pieces using organic and ethically sourced materials. Its designs embody a sense of refinement and luxury, perfect for achieving a timeless, elegant aesthetic reminiscent of old-money sophistication.

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Beaumont Organic specialises in creating simple yet stylish slow-fashion pieces that are both timeless and responsibly produced. Their clothing seamlessly blends comfort with elegance, making it the perfect addition to a classic wardrobe. 

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A menswear brand that prioritises sustainability and classic British tailoring, Neem London creates high-quality, stylish clothing with a transparent supply chain, ideal for a refined and elegant look. 

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Mayamiko is renowned for its ethically produced women’s clothing. It offers a selection of timeless and elegant pieces handcrafted by artisans worldwide, often featuring classic silhouettes and luxurious materials.

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The brand offers sophisticated, gender-neutral designs with a focus on sustainability. The minimalist and elegant pieces create an elevated look suitable for a luxurious aesthetic.

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Specialising in upcycled denim, E.L.V. Denim transforms discarded materials into high-end, tailored jeans and jackets. Their approach to sustainability and craftsmanship makes their pieces both unique and timeless.

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This brand is renowned for its fashionable and functional outerwear crafted from vegan and deadstock fabrics. Culthread’s garments are built to endure, blending practicality with timeless elegance.

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Offering eco-friendly clothing at affordable prices, Yes Friends uses organic and fair-trade cotton to create classic wardrobe staples such as t-shirts and hoodies. The designs are simple yet elegant, perfect for everyday luxury.

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Finally, we have Universal Works. The brand merges sustainable fashion with the refined, elegant style associated with the old-money aesthetic. Their dedication to quality, timeless design, and ethical production makes them perfect for anyone seeking to build a sophisticated and responsible wardrobe.

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