• WAWWA’s aim is “to make garments representing function and durability. We utilise durable design, renewable energy alongside recycled and organic materials to create products that have a positive effect for us and our planets future.”

• Founded in the heart of Manchester, UK, WAWWA provides detailed information about its supply chain, including the locations and ethical standards of their manufacturing partners, primarily based in the UK and Portugal.

• WAWWA highly relies on organic cotton and are GOTS (Global Organic Textile Standard) certified. They use recycled polyester, and even reclaimed wood for its buttons, eschewing traditional, environmentally harmful plastics.

• WAWWA plants a tree for every order placed, contributing to reforestation and carbon offsetting efforts.

• A few years ago, the company launched the 1+1 campaign, where for every garment sold from the collection, another is donated to someone in need. So far, they have donated nearly 4,000 hats to homeless charities nationwide.

The brand demonstrates a strong commitment to transparency, ethical labor practices, and environmental sustainability. WAWWA’s use of sustainable materials such as organic cotton, hemp, and recycled polyester, along with their efforts to ensure fair labor practices through partnerships with certified factories, showcases their dedication to ethical fashion.