• Yes Friends launched with a T-shirt costing £7.99, made affordable through high-volume production and low margins, selling over 4,000 units in their first month.

• Yes Friends provides clear information about their supply chain, including sourcing materials from Fairtrade and GOTS-certified suppliers. They detail their production processes and partnerships with ethical factories

• The brand ensures fair wages and safe working conditions through their partnerships with Fairtrade-certified factories in India. They implement a bonus scheme to ensure living wages for garment workers.

• Yes Friends’ primary supplier operates a solar-powered factory in northern India, enhancing their sustainability and ethical labour practices.

• Their strategy of using single materials for garments aids in recycling and reduces environmental impact

• Yes Friends’ packaging is entirely compostable, reducing their environmental footprint.

Consumers seeking environmentally and ethically conscious clothing will find Yes Friends a commendable choice. The brand demonstrates a strong commitment to transparency, ethical labour practices, and environmental sustainability. Their innovative approach to making ethical fashion affordable without compromising on quality or ethics sets a positive example in the fashion industry. The brand’s focus on continuous improvement and sustainability makes them a leader in ethical fashion.